Optimizing for the icon
Having an iconic understanding of the signified, which then is optimized for directly.
E.g.: here
E.g.: People ask “how to become a writer”. As if “becoming a writer” were something you do. Being a writer is a description of someone, based on what he or she does. A writer is just someone who writes.
E.g.: Every man wants to be big and strong. If you’re subordinated to available social concepts that are available then your only solution to “be big” is “be a bodybuilder”. If you’re subordinated to available social concepts then your only solution to “be strong” is “become a powerlifter”. Yet men still want to be both big and strong. Hence the frankenconcept: “powerbuilder”. → social epicycles, PATCH, given black-box doing etc